L'Oréal Paris Mask Color Vive 300 ml

L’Oréal, the worldwide No.1 in hair colour, introduces Elvive Colour Protect.

Our first range with a Light Reflecting System.

Elvive Colour Protect Protecting Masque intensely nourishes, protects the hair and prolongs colour radiance.

Protect and reflect your colour radiance.

+80% colour radiance protection

Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.

*AC Nielsen volume and value sales Jan-Dec 2007

The Colour Protect Light Reflecting System formula is enriched with a nourishing ingredient and filters and works on 2 levels:

1. It nourishes the hair and transforms its surface.

Hair feels silky to the touch.

2. It helps protect the hair fibre from external aggressions and accentuates your colour’s radiance.

RESULT: 

- Prolonged intense shine.

- Hair is protected: nourished, it is softer and more shiny.

- Colour radiance is visibly prolonged: accentuated, your hair colour remains shiny and radiant.